Skip to main content

Code Addicts — Deal Pipeline Tracker

📊 Code Addicts — Deal Pipeline Tracker

Agency NameContact PersonRoleLinkedIn URLStageEst. ValueClose DateOutcomeNotes
Creative Co.Sarah JonesProject Mgrlinkedin.com/...Lead$20,000New connection, no reply yet
BrandWorksMike GreenAgency Ownerlinkedin.com/...Discovery$20,00009/09/25Booked intro call
StudioXAnna PatelMDlinkedin.com/...Proposal$40,00015/09/25Sent proposal, awaiting reply
PixelLabJohn SmithPMlinkedin.com/...Won$20,00001/09/25WonRetainer + build confirmed
Bright AgencyLucy BrownOps Directorlinkedin.com/...Lost$20,00020/08/25LostWent with internal team

🔑 Stage Definitions

  • Lead = New connection / early DM
  • Discovery = Booked or had intro call
  • Proposal = Sent estimate/proposal
  • Won = Signed project / retainer
  • Lost = Prospect closed elsewhere / no go

📌 How to Use

  • Update Stage weekly so you always know your live pipeline.
  • Est. Value = project/retainer value (usually $20k baseline).
  • Close Date = expected or actual close date.
  • Total values at each stage = forecast.

👉 This pairs with your Revenue Tracker:

  • Revenue Tracker = “Closed/Won” view (actuals vs targets).
  • Pipeline Tracker = “Future pipeline” view (what’s coming down the funnel).